In Vienna, Austria, Christian Bezdeka and Marcus Ihlenfeld spent six years crafting the ideal children’s bike—the balance, the movement, the geometry, the structure. Finally, in 2010, the Woom Bike was born. Its six models evolve with the growth of a child, focusing on: balance and coordination, the movement process, riding skills, gear shifting, adult riding dynamics, and lightweight alternatives for young teenagers.
In 2014, Marcus’ brother, Mathias Ihlenfeld, launched Woom Bikes USA in Austin, Texas. The company experienced rapid growth and required better cash flow to order inventory from overseas. After Mathias contacted the Texas State University SBDC, Sr. Business Advisor Rex Steele facilitated meetings with a bank that consolidated their loans into one SBA 7(a) Loan. The two also developed a solid business plan and identified a larger warehouse for operations and storage of inventory.
In 2015, Amazon invited the company to become a vendor, and Woom Bikes now receives 30% of their orders from Amazon. Additionally, Amazon Canada is exporting bikes across the northern border. To keep up with demand, Steele assisted Woom Bikes USA in securing additional capital to increase purchases.
Today, Woom Bikes USA operates independently in North America. The company received a $2M SBA Loan from Green Bank and a $750K Line of Credit. Through Amazon channels, Woom Bikes USA is distributing to 49 Centers in the U.S. and Canada. As part of its expansion, the company hired five new employees and retained eight. Mathias Ihlenfeld is also a graduate of the SBA Emerging Leaders program in Austin.
“The SBDC has been an outstanding partner and resource. We couldn’t have achieved our growth goals without the support and expertise from the SBDC.” – Mathias Ihlenfeld, Owner